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Marketing Manager

3 mesi fa


Roma, Lazio, Italia Luigi Lavazza SPA A tempo pieno
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At Lavazza Baltics we work with Lavazza - Italy's premium coffee no. 1 and Denmark's most famous coffee brand Merrild.

We are market leaders in the retail sector and naturally want to maintain and develop this position in cooperation with our customers.

We are now looking for an experienced Marketing Manager who can contribute to our continued growth and success. You will be responsible for Estonia, Latvia, Lithuania & Finland.

Your place of work will be our office in Riga, and you will report to our Business Unit Director for the Baltics, Sweden & Finland.

You will become part of the Baltic management team, which together sets the direction for the company. In addition, you will have a professional reference to our Marketing Director for UK/Nordic.
The marketing team consists of 2 dedicated employees.

MAIN RESPONSIBILITIES
Overall set the direction for our brands and define priorities, including the development of strategic marketing plans, in close collaboration with key stakeholders, including Business Unit Director, Sales Director, and Marketing Director for the region
Responsible for our annual planning process, Annual activation plan, and providing input to the NPD process in collaboration with your brand teams & commercial peers
Together with brand teams, drive and participate in key development projects, e.g. concept development, development of new communication solutions, etc
Identifying marketing opportunities and trends through market analysis and a data-driven approach to marketing
Development and management of our marketing team to achieve objectives, ensure brand consistency and more-over people
Building and maintaining strong working relationships across the entire organization to ensure alignment and support sales goals
Ensure effective execution of marketing initiatives and follow-up on their effect
Follow marketing budgets and ensure optimal resource allocation

QUALIFICATIONS
You have +5 years of experience managerial experience in FMCG marketing in an international or local company
Strong strategic and analytical skills with proven experience in developing and implementing marketing strategies
Excellent leadership skills with experience in motivating and developing your teams
The ability to work effectively in a cross-functional and dynamic work environment where change is part of everyday life
Excellent communication and collaboration skills with the ability to build strong working relationships across the organization
Bachelor's or master's degree in marketing or a related field
Master both Latvian and English effortlessly in writing and speaking
Has solid experience with the office suite and curious about new technology that can develop the marketing function

WE OFFER:
An exciting ambitious organization in development, where well-being, personal and professional development opportunities are part of our strategic priorities.

In addition, we focus on an inclusive culture, where everyone experiences that our values:
Authenticity, Passion for Excellence, Responsibility and Inventiveness are lived in everyday life.
In addition, we offer a competitive salary package with company car, various insurances and employee benefits.
For further information, Business Unit Director Dzintars Licis can be contacted on tel Send your application via the link.
The applications are processed continuously, and we fill the position when we have the right candidate. We only accept applications via the link above.
#LI-CB1
#Riga

ABOUR THE COMPANY
Lavazza Baltics & Sweden part of Lavazza Group, which has been producing real Italian coffee for almost 130 years. Luigi Lavazza S.P.A.

is among the world's leading coffee suppliers, with an annual turnover of € 2.7 billion and more than 5,500 dedicated employees who share Lavazza's passion for offering consumers the highest quality coffee quality and enjoyment.

Lavazza Baltics is located in Riga. We are 37 employees in across Baltics & Swedish offices.
Lavazza is a family-owned group, established in 1895, headquartered in Turin, Italy. Lavazza is Italy's leading coffee brand. The company's coffee products are also enjoyed in more than 100 countries worldwide.

GENERAL SKILLS
Communication & Impact
Problem Solving & Decision Making
Leading People
Planning & Managing Priorities

TECHNICAL COMPETENCIES
Market Research & Consumer Behavior - Foundational Knowledge
Branding & Positioning - Foundational Knowledge
Product Management - Intermediate Knowledge & Application
New Product Development - Foundational Knowledge
Customer Experience Management - Foundational Knowledge
Digital Marketing - Foundational Knowledge
Integrated Channel Communication - Foundational Knowledge
Marketing Technologies & Metrics - Intermediate Knowledge & Application
BUDGET / PEOPLE RESONSIBILITIES

BUDGET RESPONSIBILITY

PEOPLE RESPONSIBILITY

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Marketing Manager, Market Research, Product Manager, Manager, Marketing, Operations, Management
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