E-mail & CRM Campaigns Manager (Sfmc)

1 mese fa

Provincia di ForlìCesena EmiliaRomagna, Italia Technogym A tempo pieno

E-mail & CRM Campaigns Manager (SFMC)

**Location**:FC, IT**Function/Branch**:Marketing**Type of contract**:Permanent EmployeeOur Company
Technogym inspires **55 million daily users** to train using our **innovative & engaging solutions for fitness, sport and health**. By promoting the **wellness lifestyle** of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries and has been selected as Official Supplier to 9 editions of the Olympic Games - from Sydney 2000 to Paris 2024.
If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the **right spirit to join Technogym** You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world
Your Role
Your Impact
- designing relevant, persuasive experiences for all the right moments is the only way to strengthen relationships, cultivate brand loyalists, and assure profitable growth.
- Development and maintenance of marketing automation workflows (B2B & B2C) through CRM & CDP platforms, together with third party ones (e.g.: Zapier, GoToWebinar, Question Pro, ect)
- Design and implementation of customer journey through CDP & Journey Builder (Marketing Cloud)
- Project manage with integrated marketing and cross-functional team members for campaign calendar(s) coordination to meet desired execution dates, maximize audience, and minimize conflict.
- Build and continually improve processes for campaign assets/copy from internal stakeholders.
- Test, analyze, and report on campaign performance on a recurring basis. Identify trends and opportunities for improved KPIs and conversion rates.
- Work with different revenue teams to understand our business structure and segmentation rules, so that he/she can effectively recommend campaign/segment strategies.
- Share CRM and business insights with other team members and internal stakeholders.
About You
- 5+ years professional CRM/marketing experience
- Excellent knowledge of Salesforce Marketing Cloud, AMPscript (Marketing Cloud) and proven work experience.
- Work with the team in optimizing audience/trigger/selection criteria for effective marketing automation
- Creative / design experience to identify issues with creative continuity and handle asset versioning
- Setup of new or modifications to existing programs and campaigns; Break/fix of existing programs
- Bachelor’s degree or equivalent
- 3+ years hands-on coding/developing HTML, CSS and responsive/adaptive/fluid designs
- 2+ years hands-on coding/developing dynamic template using AMPscript in Marketing Cloud modules
- Strong background in developing media queries and mobile-specific coding
- Working knowledge of Figma (Adobe Photoshop and/or Adobe XD and/or Sketch are a plus)
- Ability to write complex functionality in a scripting language such AMPscript
- Strong organizational, time-management, and problem-solving skills
- Ability and willingness to learn and work within a constantly changing environment with shifting priorities
- Collaboration with team members; proven ability to meet deadlines with effectiveness, accuracy, and efficiency.
- Proven experience in A/B and multivariate test design, execution, and analysis
- Good interpersonal skills that build trust, resulting in effective working relationships across the company.
- Proactive, self-starter who is excited to learn about and implement new types of marketing programs
Technogym is an Equal Opportunities Employer
- Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true

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