E-mail & CRM Campaigns Manager (Sfmc)

2 mesi fa


Provincia di ForlìCesena EmiliaRomagna, Italia Technogym A tempo pieno

E-mail & CRM Campaigns Manager (SFMC)

**Location**:FC, IT**Function/Branch**:Marketing**Type of contract**:Permanent EmployeeOur Company
Technogym inspires **55 million daily users** to train using our **innovative & engaging solutions for fitness, sport and health**. By promoting the **wellness lifestyle** of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a success story of over 2,500 employees at 15 branches, expanding to more than 100 countries and has been selected as Official Supplier to 9 editions of the Olympic Games - from Sydney 2000 to Paris 2024.
If you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams, you have the **right spirit to join Technogym** You will naturally fit with our culture if you work out and live a healthy lifestyle, are pro-active, determined and digital savvy. Move with us for a better world
Your Role
Your Impact
- designing relevant, persuasive experiences for all the right moments is the only way to strengthen relationships, cultivate brand loyalists, and assure profitable growth.
- Development and maintenance of marketing automation workflows (B2B & B2C) through CRM & CDP platforms, together with third party ones (e.g.: Zapier, GoToWebinar, Question Pro, ect)
- Design and implementation of customer journey through CDP & Journey Builder (Marketing Cloud)
- Project manage with integrated marketing and cross-functional team members for campaign calendar(s) coordination to meet desired execution dates, maximize audience, and minimize conflict.
- Build and continually improve processes for campaign assets/copy from internal stakeholders.
- Test, analyze, and report on campaign performance on a recurring basis. Identify trends and opportunities for improved KPIs and conversion rates.
- Work with different revenue teams to understand our business structure and segmentation rules, so that he/she can effectively recommend campaign/segment strategies.
- Share CRM and business insights with other team members and internal stakeholders.
About You
- 5+ years professional CRM/marketing experience
- Excellent knowledge of Salesforce Marketing Cloud, AMPscript (Marketing Cloud) and proven work experience.
- Work with the team in optimizing audience/trigger/selection criteria for effective marketing automation
- Creative / design experience to identify issues with creative continuity and handle asset versioning
- Setup of new or modifications to existing programs and campaigns; Break/fix of existing programs
- Bachelor’s degree or equivalent
- 3+ years hands-on coding/developing HTML, CSS and responsive/adaptive/fluid designs
- 2+ years hands-on coding/developing dynamic template using AMPscript in Marketing Cloud modules
- Strong background in developing media queries and mobile-specific coding
- Working knowledge of Figma (Adobe Photoshop and/or Adobe XD and/or Sketch are a plus)
- Ability to write complex functionality in a scripting language such AMPscript
- Strong organizational, time-management, and problem-solving skills
- Ability and willingness to learn and work within a constantly changing environment with shifting priorities
- Collaboration with team members; proven ability to meet deadlines with effectiveness, accuracy, and efficiency.
- Proven experience in A/B and multivariate test design, execution, and analysis
- Good interpersonal skills that build trust, resulting in effective working relationships across the company.
- Proactive, self-starter who is excited to learn about and implement new types of marketing programs
Technogym is an Equal Opportunities Employer
- Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true



  • Emilia-Romagna, Italia Technogym A tempo pieno

    E-mail & CRM Campaigns Manager (SFMC) Location: FC, IT Function/Branch: Marketing Type of contract: Permanent Employee Our Company Technogym inspires 55 million daily users to train using our innovative & engaging solutions for fitness, sport and health . By promoting the wellness lifestyle of exercise, a balanced diet, and a positive mental...


  • Cesena, Italia Technogym A tempo pieno

    E-mail & CRM Campaign Specialist **Location**:Cesena, FC, IT**Function/Branch**:Marketing**Type of contract**:Permanent EmployeeOur Company Technogym inspires **55 million daily users** to train using our **innovative & engaging solutions for fitness, sport and health**. By promoting the **wellness lifestyle** of exercise, a balanced diet, and a positive...

  • CRM Manager

    5 mesi fa


    Cesena, Italia Technogym A tempo pieno

    CRM Manager **Location**:Cesena, FC, IT**Function/Branch**:Marketing**Type of contract**:Permanent EmployeeOur Company **Technogym** inspires **55 million daily users** to work out utilizing our **innovative & engaging physical activity solutions**. By promoting the Wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym...

  • Crm Director

    2 mesi fa


    Cesena, Italia Technogym A tempo pieno

    CRM Director Location: Cesena, FC, IT Function/Branch: Marketing Type of contract: Permanent Employee Our Company Technogym inspires 55 million daily users to work out utilizing our innovative & engaging physical activity solutions. By promoting the Wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly...

  • Crm Director

    4 settimane fa


    Cesena, Italia Technogym A tempo pieno

    CRM DirectorLocation: Cesena, FC, ITFunction/Branch: MarketingType of contract: Permanent EmployeeOur CompanyTechnogym inspires 55 million daily users to work out utilizing our innovative & engaging physical activity solutions .By promoting the Wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly grown into a...


  • Provincia di Milano, Lombardia, Italia Best Western Italia S.c.p.a. A tempo pieno

    BWH Hotels Italia & Malta Società Benefit, è un gruppo leader globale nel settore alberghiero al quale fanno capo tre brand: WorldHotels, Best Western e SureStay Hotel Group. La rete globale vanta circa 4.500 hotel in oltre 100 paesi e territori in tutto il mondo. In Italia e a Malta sono 170 gli alberghi del gruppo. BWH Hotels Italia & Malta ha conseguito...

  • Crm Data Analyst

    4 settimane fa


    Casalnuovo di Napoli, Campania, Italia Msc Cruises A tempo pieno

    Crm Analyst Job DescriptionThe Crm Analyst plays a crucial role in enhancing customer engagement and satisfaction by analyzing customer data, generating reports, and supporting Crm strategies.Key Responsibilities:Analyze customer data to identify trends, patterns, and insights.Present data-driven insights to stakeholders, translating complex information into...

  • CRM Director

    4 settimane fa


    Cesena (FC), Italia Technogym A tempo pieno

    CRM Director Location: Cesena, FC, IT Function/Branch: Marketing Type of contract: Permanent Employee Our Company Technogym inspires 55 million daily users to work out utilizing our innovative & engaging physical activity solutions . By promoting the Wellness lifestyle of exercise, a balanced diet, and a positive mental approach, Technogym has rapidly...


  • Provincia di Milano, Lombardia, Italia Best Western Italia S.c.p.a. A tempo pieno

    BWH Hotels Italia & Malta Società Benefit, è un gruppo leader globale nel settore alberghiero al quale fanno capo tre brand: WorldHotels, Best Western e SureStay Hotel Group. La rete globale vanta circa 4.500 hotel in oltre 100 paesi e territori in tutto il mondo. In Italia e a Malta sono 170 gli alberghi del gruppo. BWH Hotels Italia & Malta ha conseguito...


  • Emilia Romagna, Italia Confidenziale A tempo pieno

    Client Description: Per dinamica Digital Company, operante a livello internazionale, siamo alla ricerca di un/a Information System Manager. Responsibilities: - Esperienza di almeno 2 anni nello stesso ruolo o come Project Manager IT; -Conoscenza le tecnologie ERP, CRM, DataWarehouse e Cubi OLAP; -Buona dimestichezza con i software di Business Intelligence...


  • Provincia di Milano, Lombardia, Italia Gruppo Eurocar Italia A tempo pieno

    Il Gruppo Eurocar Italia, controllato al 100% da Porsche Holding Salisburgo, è in Italia il più grande gruppo di vendita e assistenza per i marchi del Gruppo Volkswagen. Con oltre 1.900 collaboratori distribuiti in 47 sedi siamo presenti in Friuli-Venezia Giulia, Lombardia, Veneto, Trentino-Alto Adige, Toscana, Piemonte, Liguria ed Emilia-Romagna dove...


  • Provincia di Macerata, Marche, Italia Prada A tempo pieno

    Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church’s and Car Shoe brands, and has employees of over 100 nationalities.- - Joining our Company means working in a creative and...

  • Account Manager

    4 settimane fa


    Emilia Romagna, Italia Adecco Italia Spa A tempo pieno

    Account ManagerSei appassionato di Marketing e Comunicazione?Stiamo cercando per un cliente operante nel settore Marketing e Comunicazione, di Reggio Emilia, un Account Manager. Ti occuperai di:ResponsabilitàGestire, sviluppare e fidelizzare i clienti;Proporre strategie commerciali ed anticipare le esigenze dei clienti proponendo prodotti/servizi/soluzioni...

  • Head Of Crm

    2 mesi fa


    Castelvetro di Modena, Italia Chef Express Spa A tempo pieno

    Chef Express was born over thirty years ago from the passion and experience of a historic Italian company, Gruppo Cremonini. Today, as a leader in the field, it has over 200 points of sale all over the nation, strategically located at stations, service areas, airports, hospitals, and malls. We proudly feature over 50 brands in our portfolio: some of these...

  • Account Manager

    4 settimane fa


    Emilia Romagna, Italia Adecco Italia S.P.A. A tempo pieno

    Account ManagerSei appassionato di Marketing e Comunicazione? Ti piaci di lavorare in un contesto dinamico e sfidante? Stiamo cercando per un cliente operante nel settore Marketing e Comunicazione di Reggio Emilia un professionista che si occupi di:Responsabilità:Gestire, sviluppare e fidelizzare i clienti;Proporre strategie commerciali ed anticipare le...


  • Provincia di Forlì-Cesena, Emilia-Romagna, Italia Technogym A tempo pieno

    Sales Area Manager Distributors **Location**:Singapore, FC, IT**Function/Branch**:Sales**Type of contract**:Permanent EmployeeOur Company Technogym inspires **55 million daily users** to train using our **innovative & engaging solutions for fitness, sport and health**. By promoting the **wellness lifestyle** of exercise, a balanced diet, and a positive...

  • Marketing Manager

    2 settimane fa


    Forlì, Emilia-Romagna, Italia Arkigest A tempo pieno

    At our company, we are seeking a Marketing Manager to lead our marketing efforts and help drive business growth. Key responsibilities include developing and implementing marketing campaigns, managing budgets, and analyzing market trends. If you have a passion for marketing and a proven track record of success, we would love to hear from you.Key skills and...


  • Emilia Romagna, Italia Confidenziale A tempo pieno

    Descrizione Mansione Importante Azienda Talent Selection è la divisione di Importante Azienda Italia focalizzata sulla Ricerca & Selezione di profili qualificati e altamente specializzati. Per importante società cliente di San Marino che opera nel settore IT stiamo selezionando un SALES ACCOUNT MANAGER Responsabilità Il Sales Account Manager che...


  • Provincia di Milano, Lombardia, Italia TXT e-solutions SPA A tempo pieno

    TXT Group è un provider IT end-to-end internazionale di consulenza per soluzioni software e servizi, che supporta la trasformazione digitale dei prodotti e dei processi core dei clienti. Con un portafoglio software proprietario e una profonda esperienza nei domini verticali, TXT Group opera in diversi mercati, con un'impronta crescente nei settori...


  • Reggio Emilia, Italia STUDIO TEMPORARY MANAGER S.P.A. A tempo pieno

    Lo Studio Temporary Managerricerca per una propria missione in team in un’azienda cliente nel mondo degli Ingredienti, il/la **Direttore commerciale Italia, l’incarico è temporary, full time, con un contratto di 6/12 mesi.** L’azienda è una multinazionale con un fatturato di oltre i 20 milioni in Italia, la divisione è composta da 4 venditori e 4...