POMELLATO CRM Manager EMEA

6 giorni fa

Milano, Lombardia, Italia POMELLATO S.P.A. A tempo pieno

Description

Our Mission

We are seeking a seasoned CRM Manager to lead our EMEA team in Milan. This individual will be responsible for developing and implementing strategies to enhance customer engagement, loyalty, and retention within our CRM system for all retail across Europe.

Your Opportunity

  • Develop and execute CRM strategies to drive customer acquisition, retention, and loyalty.
  • Utilize CRM software to segment customer databases and target specific customer groups with tailored marketing campaigns.
  • Analyze customer data to identify trends, preferences, and opportunities for personalized marketing initiatives.
  • Collaborate with cross-functional teams to align CRM initiatives with business objectives.
  • Design and implement customer loyalty programs to incentivize repeated purchases and foster long-term relationships with customers.
  • Monitor and evaluate the performance of CRM initiatives, utilizing key performance indicators (KPIs) to measure success and identify areas for improvement.
  • Ensure compliance with data protection regulations and best practices in customer data management.
  • Provide regular reports and insights to senior management on CRM performance and customer trends.
  • Stay updated on industry trends, best practices, and emerging technologies in CRM to drive innovation and continuous improvement.

Requirements

  • Master's degree in Marketing, Business Administration, or related field.
  • Proven experience (5+ years) in CRM management, preferably within the luxury retail industry.
  • Proficiency in CRM software, such as Salesforce, Microsoft Dynamics, or SAP CRM.
  • Strong analytical skills, with the ability to interpret complex data and derive actionable insights.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Strategic thinker with a results-oriented mindset and a passion for delivering exceptional customer experiences.
  • Fluency in English and Italian is required. Additional languages are a plus.
  • Experience in managing customer loyalty programs is highly desirable.

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