Drive On Trade Sales and Team Leadership

2 settimane fa

Padova, Veneto, Italia Brown-Forman Tequila México A tempo pieno
Job Description

Job Title: On Trade Business Area Manager

Company: Brown-Forman Tequila México

Location: Remote (with occasional travel)

Job Type: Full-time

About the Role:

We are seeking an experienced On Trade Business Area Manager to lead our commercial growth in the North East area. As a key member of our team, you will be responsible for driving On Trade business in the following regions: Veneto, Emilia Romagna, Trentino Alto Adige, Friuli Venezia Giulia.

Key Responsibilities:

  1. Team Leadership: Lead, mentor, and develop a team of sales representatives to achieve sales targets and business objectives.
  2. Sales Strategy: Develop and implement effective sales strategies to drive sell-in and sell-out performance in the assigned area. Execute commercial strategies including pricing/promotions initiatives in line with channel commercial objectives.
  3. Customer Relationships: Build and maintain strong relationships with key Wholesalers and on-trade customers. Direct management of key Wholesalers and On trade customers is required.
  4. Market Analysis: Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats.
  5. Performance Management: Set clear performance goals for the team, conduct regular performance reviews, and support team development by providing ongoing coaching and constructive feedback.
  6. Sales Reporting: Prepare and present sales reports, forecasts, and performance analysis to Head of On trade and Head of Sales.
  7. Budget Management: Manage the sales budget for the area, ensuring efficient allocation of resources.
  8. Compliance: Ensure all sales activities comply with company commercial policies and industry regulations.

Requirements:

  1. Minimum of 5 years of sales experience in the spirits industry, with at least 2 years in a managerial role. Area Manager experience is a must.
  2. Bachelor's degree in Business, Marketing, or a related field.
  3. Proven track record of successfully delivering sales growth in a similar role.
  4. Demonstrated ability to build and maintain effective working relationships with direct and indirect customers.
  5. In-depth knowledge of the on-trade spirits market and customer base (Wholesalers and On trade customers). Prior experience in the spirits industry is mandatory.
  6. Knowledge in developing Premium+ and luxury categories.

What We Offer:

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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