Omnichannel Customer Experience Manager

4 settimane fa


Roma, Lazio, Italia AbbVie A tempo pieno
Job Summary

We are seeking a highly skilled Omnichannel Customer Experience Manager to join our team at AbbVie. As a key member of our Commercial organization, you will be responsible for developing and implementing a content strategy that drives engagement and conversions across multiple channels.

Main Responsibilities
  • Develop and implement a content strategy tailored to affiliate brand team needs, identifying global content and messages that resonate with customers and drive engagement.
  • Oversee the creation and optimization of digital content, including supporting marketing in writing creative agency briefings and collecting feedback from IFT and A/B testing.
  • Lead the adoption of innovative solutions, such as artificial intelligence, to generate content that guarantees an advanced customer experience, efficiencies, and cost savings.
  • Build and maintain relationships with stakeholders, including affiliate and global brand teams, infield teams, medical IFT, MLOR, creative agencies, and brand liaisons.
  • Monitor and analyze the performance of affiliate content to measure its effectiveness in driving conversions and engagements, including A/B testing and SME expertise.
  • Support marketers in adhering to regulatory requirements and local and global regulatory guidelines, conducting audits to ensure quality and compliance, and providing feedback to brand teams.
  • Provide training and support to affiliate brand teams to help them optimize their content and improve their performance, including creating training materials and offering guidance on content best practices.
  • Conduct regular competitive analysis to stay informed about industry trends, competitor strategies, and emerging opportunities in the affiliate marketing space.
  • Generate regular reports on affiliate content performance and communicate insights and recommendations to AMT, including providing updates to management on the effectiveness of affiliate content campaigns and sharing success stories or best practices with the wider team.
Requirements
  • Bachelor's degree or higher in marketing, science, economics, technology, or related fields.
  • 4+ years of relevant experience in consultancy, creative agencies, or multinational companies outside of pharma, bio-pharma, or bio-technology, with a proven track record of omnichannel content management.
  • Ability to analyze business requirements and translate them into content solutions to support an advanced customer experience.
  • Team player with excellent oral and written English skills, able to communicate effectively with peers and senior leaders.
Job Field

Marketing

Job Type

Experienced



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