Global CRM and Client Development Lead

4 settimane fa


Milano, Lombardia, Italia POMELLATO S.P.A. A tempo pieno

Position Overview

We are seeking a dedicated professional to take on the role of DoDo Worldwide CRM & Client Development Manager. This position is pivotal in crafting the global CRM strategy aimed at enhancing business through effective client engagement initiatives.

Key Responsibilities

CRM Management

  • Drive growth in Retail and E-commerce sectors through strategic activities focused on client acquisition, retention, and reactivation.
  • Foster and promote a customer-centric culture within the organization.
  • Establish RFM segmentation and client clustering methodologies.
  • Ensure adherence to data collection protocols and maintain high data quality standards across regions.
  • Collaborate with IT to oversee CRM systems, including upgrades and the introduction of new functionalities.
  • Set and track Customer Engagement KPIs to measure success.
  • Work closely with the sales team to develop tailored action plans that align with the global strategy and regional opportunities.
  • Analyze and report on the effectiveness of client engagement campaigns across both online and offline channels.
  • Develop and manage budgets to support the Client Development strategy and roadmap.

Client Development

  • Cultivate and maintain a robust and loyal client database, leveraging insights to enhance client understanding and optimize customer journeys.
  • Define strategies for NL, OTM, and OTO targeting various client segments in collaboration with Brand, Sales Merchandising, and Sales teams.
  • Recommend corporate clienteling practices for local implementation to boost recruitment, loyalty, and client elevation.
  • Design key clienteling experience formats in partnership with Corporate Events, Trade & Marketing Teams, and sales marketing teams.

Training Initiatives

  • Collaborate with the Training Manager to propose a training calendar and content aimed at enhancing in-store clienteling capabilities.

Ideal Candidate Profile

  • Bachelor’s degree in Marketing or Business Administration with a minimum of 5 years of experience in a leadership role within international organizations.
  • Strong passion for luxury brands and client engagement.
  • Proficient in Salesforce, BI, or other CRM and analytical tools.
  • Demonstrated organizational and time management skills, with a proactive and positive attitude.
  • Excellent communication skills, capable of collaborating effectively across various teams and levels of the organization.
  • Fluent in English and Italian; proficiency in additional languages is advantageous.

Why Choose Us?

At Dodo, we are committed to fostering a diverse workforce. We believe that diversity in all its forms—gender, age, nationality, culture, religious beliefs, and sexual orientation—enriches our workplace. It creates opportunities for individuals to showcase their talents, both individually and collectively, and enhances our adaptability in a dynamic world. As an Equal Opportunity Employer, we welcome applications from all qualified candidates, regardless of their background.

Employment Type

Regular

Work Schedule

Full-time

Organization

POMELLATO S.P.A.


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