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Senior Manager, Global Market Development
2 mesi fa
Job Title: Senior Manager, Global Market Development
Company: Thermo Fisher Scientific
Job Summary:
We are seeking a highly motivated and experienced Senior Manager to lead our Global Market Development efforts. As a key member of our team, you will be responsible for developing and implementing effective strategies to drive growth within our Clinical Diagnostics Division portfolio.
Key Responsibilities:
- Develop and execute market development strategies to identify areas of potential growth and successfully implement plans that drive business expansion.
- Collaborate with cross-functional teams, including business units, commercial teams, and marketing, to identify market trends, opportunities, and competitive challenges.
- Lead the development of our Diagnostics Services and Reagents business marketing strategy, strengthening business partnerships, and accelerating opportunities.
- Work closely with regional teams to create and implement marketing strategies and tools for our distributors.
- Drive market development by analyzing customer feedback, market data, and regional insights to inform market development strategy.
- Develop proposals, gain leadership approval, and lead cross-functional projects for market growth and increased market share.
- Lead partner marketing by creating and executing strategic marketing plans to increase customer engagement and expand our market presence.
- Coordinate marketing campaigns and initiatives, collaborate with other marketing teams, and support sales enablement programs and tools to improve commercial effectiveness and drive sales growth.
- Facilitate the development of product positioning and value proposition to differentiate our offerings and meet customer needs.
- Ensure consistent branding and messaging across all marketing efforts and facilitate content development between product management and marketing teams.
Requirements:
- 5+ years of working experience in market or business development
- Proven career experience in B2B marketing
- Ability to approach complex issues with integrated thinking and fact-based analysis and effectively communicate recommendations.
- Skilled in written and verbal communication, influencing, leading multiple projects, and working in a matrix organization
- Self-motivated and able to work independently in a fast-paced environment
- Experience in developing strategies for entering new markets or new customer segments and assessing the potential for growth.
- Strong project management background
- Experience in working in a complex matrix organization and demonstrated ability to collaborate across functions and geographies
- Education or working experience in vitro diagnostics and/or healthcare