Lavori attuali relativi a Frontline Activation Senior Brand Manager Coke Italy/Albania - Milano - Coca-Cola Hbc
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Milano, Lombardia, Italia Coca Cola A tempo pienoJob DescriptionAs a Senior Brand Manager for Frontline Activation in Italy/Albania, you will be responsible for driving business growth and financial targets for the Coca Cola brand in the region. This role requires a strong understanding of consumer research and the ability to identify new volume and profit growth areas.Key ResponsibilitiesAssess local...
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Milano, Lombardia, Italia Coca Cola A tempo pienoAbout the RoleWe are seeking a Senior Brand Activation Manager to lead our marketing efforts in Italy and Albania. As a key member of our team, you will be responsible for driving business growth and achieving financial targets by developing and executing marketing strategies that meet the needs of our customers.Key Responsibilities:Assess local consumer...
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Senior Brand Manager
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Senior Brand Manager
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Milano, Lombardia, Italia Coca Cola A tempo pienoAbout the RoleWe are seeking a Senior Brand Manager - Activation and Innovation to join our team in Italy/Albania. As a key member of our marketing team, you will be responsible for driving business growth and developing innovative marketing strategies to engage with our customers.Key ResponsibilitiesAssess local consumer opportunities and identify new...
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Senior Brand Activation Manager
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Senior Brand Manager
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Milano, Lombardia, Italia Coca Cola A tempo pienoAbout UsThe Coca-Cola Company is a global beverage leader, constantly evolving and innovating to give people the drinks and package sizes they want. We're accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do.Job SummaryWe're seeking a Senior Brand Manager - Activation and Innovation...
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Senior Brand Manager Italy
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Senior Brand Manager Italy
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International Activation Manager
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Milano, Italia Four Corners A tempo pienoCountry Italy Description Four Corners, recruiter specializzato nella ricerca e selezione di manager e director nei settori Fashion, Beauty e Lifestyle, per dinamica realtà del settore della Cosmetica ricerca:International Activation Manager La risorsa, riportando alla Direzione Marketing, sarà il punto di riferimento per tutte le attività di...
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International Activation Manager
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Milano, Italia Four Corners A tempo pienoCountry Italy Description Four Corners, recruiter specializzato nella ricerca e selezione di manager e director nei settori Fashion, Beauty e Lifestyle, per dinamica realtà del settore della Cosmetica ricerca: International Activation Manager La risorsa, riportando alla Direzione Marketing, sarà il punto di riferimento per tutte le attività di...
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Brand Activation Specialist
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Milano, Italia On AG A tempo pieno**In short**: With a commitment to revolutionizing performance-driven products, On is taking the global sports footwear, apparel and accessories market by storm with cutting-edge tech and innovative products. The Brand Activation team is responsible for bringing the brand to life within our communities. As a Brand Activation Specialist at On you will work...
Frontline Activation Senior Brand Manager Coke Italy/Albania
3 mesi fa
As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, tea and coffee, even alcohol. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. We're accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.
What You'll Do for Us:Assess attractive local (OU) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise).Oversee localization and real-time amplification of IMX campaigns within the Franchise units, providing input to OU IMX team.Drive bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans (objectives, budget investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with Customer & Commercial Leadership and Franchise Leadership.Participate in agile projects for the development of Operating Unit (OU) and Market-level innovation and IMX campaigns.Provide input to OU IMC team for localization and/or real-time amplification at Market-level, and buy local media that cannot be bought at OU level.Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.Provide coaching to junior members of the team and to members of project teams.Manage local brand('s/s') NR, GP, DME to deliver the OU brand growth and financial targets.Qualifications & Requirements:Bachelor's degree required.6-8 years of brand management / marketing activation (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf).Ability to understand and leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.Ability to effectively communicate and collaborate with key partners (category marketing teams, bottler, external agencies), and ability to influence and negotiate with internal and external cross-functional stakeholders.Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.Experience working in cross-functional and cross-geographical teams is preferred.What We Can Do for You:Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we're always expanding.Expansive & Diverse Customers: We focus on diversified and large range of customers each day.Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.Growth Culture: learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results.Travel requirements:Up to 25% of travel required.
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