Customer Marketing Strategist

2 giorni fa


Roma, Lazio, Italia Docplanner A tempo pieno

Customer Marketing Specialist

**About the Role**

We are seeking a highly skilled Customer Marketing Specialist to join our team at Docplanner. As a key member of our marketing team, you will be responsible for creating and optimizing upsell and cross-sell processes to drive customer growth and satisfaction.

**Responsibilities**

* Collaborate with Customer Success Specialists to develop and implement marketing strategies that maximize customer satisfaction and retention
* Design and create engaging content, including emails, forms, landing pages, and other marketing materials to support marketing automation processes
* Work closely with CM Specialists worldwide to ensure alignment and consistency in marketing efforts
* Analyze and optimize upsell and cross-sell processes to improve customer engagement and conversion rates

**Requirements**

* Proven experience in creating and implementing upsell and cross-sell processes
* Strong analytical skills, including basic Excel knowledge
* Basic graphic design skills, including proficiency in Canva and Photoshop
* Italian mother tongue or full professional proficiency (C2)
* Proven ability to communicate effectively in English (B2)
* Capability to meet deadlines and work with key performance indicators (KPIs)
* Cross-cultural communication skills and adaptive thinking
* At least 1 year of experience in Customer Marketing or Marketing

**Nice to Have**

* Hubspot and Salesforce knowledge
* Basic videomaking skills, including proficiency in Powtoon
* Beamer or other In-App Messaging tool knowledge

**What We Offer**

* Hybrid work arrangement (50% remote)
* Attractive stock option plan
* International environment with opportunities to work with other smart CM specialists from our offices in Warsaw, Barcelona, Istanbul, Brazil, and Mexico City
* Growth opportunities with the company


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