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Global Franchising and Special Projects Marketing Director

2 mesi fa

Milano, Lombardia, Italia KIKO MILANO A tempo pieno
About the Role

We are seeking a highly skilled Global Franchising and Special Projects Marketing Manager to join our Brand Building Team at KIKO MILANO. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to drive the growth of our franchising business across markets.

Key Responsibilities
  • Develop and implement 360° marketing strategies to solidify local brand positioning and increase market share for KIKO MILANO's franchising business.
  • Collaborate with global teams to support the profitable expansion of our franchising business, working closely with franchising partners worldwide.
  • Manage the execution of franchising marketing's key annual milestones, including strategic planning, budgeting, and financial reporting.
  • Conduct in-depth analysis of local beauty markets to identify opportunities and optimize product offerings.
  • Foster and maintain strong relationships with franchising partners worldwide, ensuring their continuous development and alignment with global strategies.
  • Oversee the onboarding process and provide ongoing training for franchising partners to ensure brand consistency and excellence.
  • Lead the organization of the Global Franchising Meeting, promoting the exchange of global strategies and local best practices among partners.
  • Serve as the liaison between franchising partners and headquarters, managing requests and coordinating marketing projects across various internal teams.
Special Projects
  • Take charge of special projects from inception to completion, ensuring they align with the company's strategic objectives.
  • Work closely with various departments to ensure project requirements are met and resources are efficiently utilized.
  • Engage with internal and external stakeholders to gather project requirements, set expectations, and communicate progress.
  • Drive innovation by identifying opportunities for improvement and implementing cutting-edge solutions.
  • Proactively identify potential risks and develop contingency plans to mitigate them.
  • Manage project budgets, ensuring the best use of resources and financial efficiency.
  • Provide regular updates to senior management on project status, milestones achieved, and challenges faced.
Requirements
  • 8-10 years of work experience in Marketing Function, with a proven track record in franchising and a strong background in the beauty industry.
  • Exceptional ability to strategize and execute marketing plans on a global scale.
  • Degree or Master in Economy or Marketing.
  • Excellent analytical skills and fluency in English, with additional languages a plus.
  • Strong leadership skills, excellent communication and interpersonal skills, and the ability to handle multiple projects simultaneously.