Account Executive On Trade
4 settimane fa
About Diageo
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.
About the Role
As an Account Executive with Diageo, you are responsible for the most significant element of our business: making sure our customer, category, and brand plans are implemented admirably in store/outlet in order to drive/increase sell-out of our brands.
Key Responsibilities
- Identification and segmentation of outlet universe: Identify all outlets falling in the description above within the assigned territory. Assign outlets to relevant outlet category based on segmentation guidelines and record them through the CRM tool.
- Driving distribution of Diageo brands: Identify partnership opportunities with outlets in the assigned territory. Working closely with the Account Manager and the distributor's sales team, identify distribution, pouring, and activation opportunities in the area. Negotiate pouring, distribution, and activation agreements based on company guidelines.
- Implementation of Executional standards: Priority sales drivers for relevant outlet category are driven in line with minimum and magnificent store standards as defined by customer marketing. Promotional Activities for our brands are implemented detailed, in line with Diageo Europe activity calendar. In-outlet performance and execution levels are accurately supervised and measured in CRM system. In case of non-compliance, identify and drive corrective actions.
About You
To be successful in this role, you must excel in the following areas:
- Will to win; you must get up every day with the strive to beat your predefined targets.
- Passionate about what you do, Love the night trade.
- Commercial relationships; You need to be able to optimally influence Diageo customers to achieve win-win outcomes building long-term mutual profitable relationships.
- Executional attitude; deliver vs predefined targets and pursue additional opportunities.
- Flexible communication style; Based on the type of buyer you need to be able to adapt to a most effective style.
- Quick learner; In order to promote the broad portfolio of products in the most effective way, you need to be able to absorb skills and knowledge quickly.
- Willingness to work evenings and nights on a regular basis.
What's in it for you?
Attractive package that includes an incentive plan that rewards you for delivering outstanding performance. Industry leading sales capability training. Working for the undisputed leader in the spirits industry. Celebrating our inclusive and diverse culture is core to Diageo's purpose of Celebrating life every day everywhere. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity.
Worker Type: Regular
Primary Location: Turin
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