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Omnichannel Engagement Manager Rare Diseases

3 mesi fa

Roma, Lazio, Italia CSL Behring A tempo pieno

In the Rare Diseases team we believe it's urgent to deliver medical solutions right now - even as we develop innovations for the future.

We are passionate about transforming patients' lives and courageous in decisions and actions. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations. We do this today to build a better tomorrow. Data-driven omni channel marketing is a crucial pillar of strategy to deliver meaningful experiences to our customers. Usage of data as a strategic asset can deliver deep insights as well as precision targeting and effectiveness measurement.


The Omnichannel Engagement Manager will use their knowledge of Rare Diseases and the national ecosystem complexity to drive change in patient's journeys', diagnostic procedures, therapeutic decisions, speed to right treatment etc.

The RD CEM is pivotal in supporting the pre-launch and launch planning, execution, and operational rollout of the rare disease assets nationally and across digital channels.

The CEM will drive localization of strategic execution, delivering patient uptake and sales by adopting an omnichannel philosophy with key treatment and referral targeted HCPs.

The CEM will be the commercial point of national and omnichannel contact for HCPs, utilizing an omnichannel approach to manage them in a coordinated way with the field teams (commercial and medical).

The role reports to the Country Commercial Lead Rare Diseases.

Main accountabilities:

  • Deliver sales budget with focus on top Tier key accounts / centers of expertise (CoEs), tracking and managing performance according to business plan objectives and KPIs in alignment with code of conduct and the strictest ethical, compliance and legal standards
  • Develop, lead and execute the national digital and F2F omnichannel engagements across specified target audiences.
  • Assess digital channels and set up a digital ecosystem leveraging global, local and partner platforms
  • Position the content in the most impactful channel and track for engagements to deliver behavioral change
  • Align omnichannel engagement plans with the account plans
  • Execute campaigns on websites and social media in accordance with the omnichannel engagement plans and drive opt ins
  • Execute national webinars, meetings, symposia and congresses
  • Encourage an Insight driven culture where customer insights, data, dashboards, and CRM tools.
  • Create a highperformance cross functional team environment based on alignment with a common values and vision based on a foundation of trust and respect.
  • Maintain exceptional knowledge of the customer, related markets and disease states competitive products and the broader healthcare marketplace.
  • Ensure the customer experience is exemplary, where customers seek Vifor out as the partner of choice for creating access to Vifor medicines in those patients who would benefit.
  • Shares experience with other regions and management team

Tasks

1.
Achieving patient-driven goals:

  • Act as an ambassador for CSL Vifor commitment to innovation,
  • Identifies pain points and barriers to and within, the Patient Journey and works with the customer to address and overcome them, ensuring best possible outcomes for patients and families
  • Identifies where the customer experience can be improved and makes the improvements through omnichannel engagements
  • Build and maintain important digital and meeting relationships with key decision makers involved in care delivery and can educate and promote on CSL Vifor RDBU services.
2.

Business planning:

  • Create omnichannel engagement plans for HCP that sequence different cross functional activities
  • Uses all data sources to develop and execute an effective account plan for maximizing performance, adherence and ensuring stakeholder needs are addressed
  • Drive patient identification and market development, by building and executing against national engagement plan.
3.

Leveraging and coordinating resources:

  • Collaborates with 3M teams to gain expert support for projects
  • Optimizes strong customer relationships to influence and gain support from the wider customer group
  • Develop expertise in different channels and how to best communicate in them to provide value to HCPs


The knowledge and skills necessary to perform the duties of this position are typically acquired through the following combination of education, experience and knowledge, or the equivalent.


Minimum Requirements

  • Minimum 5 years of experience in the pharmaceutical industry
  • Strong scientific/medical knowledge at Bachelor's degree or equivalent
  • Has previous sales / digital /marketing experience
  • Ability to engage, connect and build partnerships with customer remotely.
  • Business/Commercial orientation/acumen
  • Strong customer focus: demonstrated ability of creating winwin partnerships
  • Project Management where tangible success has been achieved
  • Passionate about rare diseases, strong drive and desire