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E-business & CRM Manager

3 mesi fa

Milano, Lombardia, Italia Acqua Di Parma A tempo pieno

Position:

Reporting to the International Sales Director, the E-Business & CRM Manager is responsible for the management of the online sales of Acqua di Parma Worldwide and for the development of the CRM strategy and action plan

MAIN RESPONSIBILITIES:

E-Business:

  • Drive the global e-commerce and e-retailing teams of Acqua di Parma, managing all aspects, P&L, operations, development, delivering Net Sales in line with the strategic plan;
  • Prepare the ecommerce business expansion plan, supported by delivered results, finding the best markets to open in, preparing the business plan and delivering it;
  • Manage the eretailing business WW;
  • Partner with countries in managing the yearly negotiations with main Clients, helping the countries in succeeding in building a profitable cooperation;
  • Work closely with the marketing team to be supported by the best content, media and product plan possible both for ecommerce and eretailing;
  • Build the longterm strategy of Acqua di Parma business online;
  • Own and manage the whole ebusiness P&L including budgeting of sales, expenses and developments

CRM:

  • Develop a CRM culture within the organization: data capturing, management, communication etc.;
  • Measure ROI, analysis and feedback;
  • In collaboration with the Marketing Dept., plan digital strategies and online special projects with the aim to generate qualified traffic and maximize brand awareness;
  • Create a customer communications plan, in partnership with marketing, designed to improve repeat purchase rate and customer loyalty test and iterate based on what works;
  • Manage CRM communication and guidelines with subsidiaries and external agencies;
  • Database management & analysis;
  • Definition of a Loyalty Program & Care.

Profile:

  • Economical University Degree or BA in Communication, Marketing, International Business or related;
  • 6+ years' experience working in E-Commerce, E-Retail and CRM, preferred in the luxury business;
  • Advanced skills in managing a 360° business, autonomously managing a P&L and investment plan, owning the budget;
  • Strong interpersonal skills;
  • Business oriented and result driven;
  • Strategic thinking;
  • Fluent in English.